![](https://images.squarespace-cdn.com/content/v1/5d57e974730c3a0001027ee8/1596560519455-N07VMU9USMSDSJTASGG6/REF.jpg)
WILD
Motion Graphics
Story-led video production company. Passion. Creativity. Inspiration. People.
Here are iterative examples and experiments in which I develop a nice and aesthetically pleasing way to animate on the WILD logo. The objective was to play on the idea of ‘video’, I did this by incorporating iconography linked to video such as the play, pause, and stop symbols which you will see present during the animation.
![REF.jpg](https://images.squarespace-cdn.com/content/v1/5d57e974730c3a0001027ee8/1596560519455-N07VMU9USMSDSJTASGG6/REF.jpg)
![Initial exploration of a simple but effective way to animate the main icon for the wild logo. As a video production company, it was important to encapsulate the theme of video’s within the first few](https://images.squarespace-cdn.com/content/v1/5d57e974730c3a0001027ee8/1596555066583-V6G28TKJRWVLUV0FA94Z/W+centered+only.gif)
Initial exploration of a simple but effective way to animate the main icon for the wild logo. As a video production company, it was important to encapsulate the theme of video’s within the first few
![Here I took the idea further, developing the idea of a play button triggering the logo's appearance and adding a playful and interesting way for the rest of the logo to animate on.](https://images.squarespace-cdn.com/content/v1/5d57e974730c3a0001027ee8/1596555065998-RHGGJO5JZNG3KX1MHVMV/LOGO+play+button.gif)
Here I took the idea further, developing the idea of a play button triggering the logo's appearance and adding a playful and interesting way for the rest of the logo to animate on.
![We also explored a stripped back, simpler option in which the logo would appear quicker.](https://images.squarespace-cdn.com/content/v1/5d57e974730c3a0001027ee8/1596555065269-XRP9E16LAE2AW1OXSBRE/Logo+W+simple.gif)
We also explored a stripped back, simpler option in which the logo would appear quicker.
![The final outcome was something in between both which still had appealing kineticism but a toned down simplicity that doesnt distract.](https://images.squarespace-cdn.com/content/v1/5d57e974730c3a0001027ee8/1596555068529-RCEMBCZ6RYZUWDEEIYA1/Wild+simplt+alt+animation.gif)