JSDIDOI
Motion Graphics/Illustration/Animation

WILD

Motion Graphics

Story-led video production company. Passion. Creativity. Inspiration. People.

Here are iterative examples and experiments in which I develop a nice and aesthetically pleasing way to animate on the WILD logo. The objective was to play on the idea of ‘video’, I did this by incorporating iconography linked to video such as the play, pause, and stop symbols which you will see present during the animation.

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Initial exploration of a simple but effective way to animate the main icon for the wild logo. As a video production company, it was important to encapsulate the theme of video’s within the first few

Initial exploration of a simple but effective way to animate the main icon for the wild logo. As a video production company, it was important to encapsulate the theme of video’s within the first few

Here I took the idea further, developing the idea of a play button triggering the logo's appearance and adding a playful and interesting way for the rest of the logo to animate on.

Here I took the idea further, developing the idea of a play button triggering the logo's appearance and adding a playful and interesting way for the rest of the logo to animate on.

We also explored a stripped back, simpler option in which the logo would appear quicker.

We also explored a stripped back, simpler option in which the logo would appear quicker.

The final outcome was something in between both which still had appealing kineticism but a toned down simplicity that doesnt distract.

The final outcome was something in between both which still had appealing kineticism but a toned down simplicity that doesnt distract.