JSDIDOI
Motion Graphics/Illustration/Animation
WU long format.jpg

WESTERN UNION (long format)

Motion Graphics

Here are some long-format videos created for Western Union. The purpose of these videos was to advertise a new product and service that they are offering, It was important for the video to show this without the need for sound.

The imagery was designed in Illustrator by a third party and then was handed over to me, from the assets provided I produced this piece of motion graphic, trying to use the 2d assets and create as much depth as 3d perspective as possible whilst still in keeping with the aesthetic that Western Union has used in many of their previous Ads.

Western Union had teamed up with Amazon, in this animation I set out to explain the implementation of using Western Union in a step by step purchase journey.

Similar to the process above I used 2d assets to animate this video to demontrate the process of sending money from overseas to inside of the US. whilst hammering hom the main point that its $0 fee.