Motion Graphics/Illustration/Animation
Motion Graphics/Illustration/Animation
In this case study, we explore the effectiveness of a campaign ran in newspapers aimed at bringing attention back to the names of those lost at Grenfell.
The motion in this is used to dictate the pace of the video whilst delivering key points of information relating to the campaign in addition to its reach and effectiveness.
I designed the graphics to closely resemble the print of a newspaper, because of the serious issue of the piece it was important for the design to not overpower but complement the message being told. I also found it important to make the appearance realistic to add to mirror the seriousness and to mimic the media in which the original campaign ran. I only had access to pdf news articles so it was my job to use these assets and create the effect of printed media.