Motion Graphics/Illustration/Animation
Motion Graphics/Illustration/Animation
This is a small case study demonstrating the effectiveness of a Burger King campaign from 2020. I utilised simple strong and recognisable graphics that pay resemblance to social platforms in order to demonstrate the scale and effectiveness of this campaign had whilst being shared through different social media platforms.
We aimed to show all the wide variety of shared videos whilst giving an impression of the scale of reach the campaign had, we also used motion to demonstrate how the technology behind the campaign worked and to help illustrate key pieces of information through the copy on the screen which was synced to the music and helped dictate the flow of the video